MrFS: New to Vero Beach. Excellent breakfast and Lunch spot. You won’t be disappointed. Not as much of a Deli as TooJay’s.
Here at First Watch, we begin each morning at the crack of dawn, slicing fresh fruits and vegetables, baking muffins and whipping up our French toast batter from scratch. Everything is made to order and freshness is never compromised. We don’t use heat lamps or deep fryers — we use only the finest ingredients possible for the freshest taste around. When you arrive, we welcome you with a pot — not just a cup — of our Project Sunrise coffee, along with complimentary newspapers and WiFi Internet access.
First Watch is an American restaurant chain based in University Park, Florida. The name is a nautical reference to the first work shift aboard a ship as First Watch restaurants are only open 7:00am to 2:30pm. Their 6,000 employees are spread across more than 200 locations in 26 states. The first was opened in Pacific Grove, California in 1983 by Ken Pendery and John Sullivan. The co-owners founded it after leaving the Le Peep breakfast chain in Colorado. In 1986 they moved the headquarters to Bradenton, Florida. Since January 1, 2016, Kenneth L Pendry Jr. has been the CEO.
The Colorado-based Egg & I Restaurants were bought by First Watch in May 2015.] The Egg & I has 114 eateries across twenty states. Not every Egg & I Restaurant location will become a First Watch, but as of 2016, 22 conversions had been completed. In 2014, First Watch bought The Good Egg, which is located in Arizona. 18 of The Good Egg restaurants have been converted into First Watch restaurants. Additionally, First Watch owns Bread & Company, a bakery and cafe located in Nashville, Tennessee.